Before you can successfully market your business online, you need a clear and compelling brand identity. In this session, you'll define your "why", identify your brand pillars (Voice, Values, and Vision), and gain clarity on your customer avatar—who they are and how to connect with them. We’ll also dive into writing a business bio that highlights what makes you unique, ensuring it's optimized for platforms like Google, Facebook, Instagram, LinkedIn, and your website. Plus, you’ll walk away with actionable assets for your business.

Your Google Business Profile is often the first thing potential customers see. If it’s outdated, incomplete, or missing, you’re losing business. Learn how to claim, optimize, and manage your Google listing so customers can find you, leave reviews, and visit your business with ease. Hands-on assistance will be provided to ensure your listing is set up correctly.

Facebook and Instagram are powerful tools—if you know how to use them strategically. This class will help you refine your business profiles, utilize key features, and optimize your presence for maximum engagement. You’ll update your accounts in real-time and leave with a stronger, more professional online image.

Tired of scrambling to post content? Learn how to schedule posts, analyze your audience, and automate messages using Meta Business Suite. We’ll break down how to read analytics and use insights to improve your social media performance. You’ll leave with a scheduled post and a better understanding of how to manage your digital presence efficiently.

Consistency is key, but planning content can feel overwhelming. This session will show you how to develop a sustainable content plan, balance different types of posts, and schedule everything in advance—so your social media works for you, not against you. You’ll walk away with a customized one-month content calendar for your business.